Types of Propaganda

Bandwagon — technique which attempts to make one feel alone if he didn't go along 

Glittering Generalities — sounds good, says nothing 

Plain Folks — attempt to connect with the "grass roots" (ordinary people) 

Testimonial — use of someone respected to speak well of idea or product (candidate) 

Card Stacking — to build a case with only favorable evidence or past truths 

Transfer — attempt to associate a positive symbol with a candidate 

Name Calling — to label one with something negetive